Working the Product Life Cycle as Portfolio Strategy

For 2016’s first issue of Hartbeat Exec we sift through how the roles of brand and product interact with a brand’s position along the product life cycle. In this issue, a deep understanding of how consumers interpret brand compels a rethinking of portfolio management for long-term success. Additionally, this issue breaks down each segment in the product lifecycle with an analysis of sales performance as well as details on relevant brand and product symbolism.