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GLP-1s: Seizing Opportunity in a New CPG Landscape

The GLP-1 revolution is no longer confined to healthcare—it is rapidly reshaping how consumers think about nutrition, indulgence and the role food plays…

The Practical Future of Food Tech

In recent years, the digital food landscape has focused largely on novelty and inspiration: helping consumers discover new products, recipes and trends.…

Live Q&A: Inside the Digital Food Culture Gap

This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…

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195 results found

February 10, 2025 | Infographic

Diving back into dinner

Understanding differences in how eating behaviors shift across the day and by generational cohorts — as they did in 2024 — is key to finding new opportunities.…

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January 27, 2025 | Infographic

Willpower and wellness

Love them or hate them, ‘tis the season of resolutions. Many of your customers are actively pursuing a new goal or revisiting an old one they didn’t…

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January 13, 2025 | Infographic

Shifting perspectives

Over the last decade, consumers’ quality definitions have shifted to focus more on food production (such as minimal processing and sustainable production)…

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December 18, 2024 | Infographic

Trends are changing, but these key themes aren’t

Taking a break from your last-minute holiday shopping to read yet another trend report? Are you struggling to see the forest through the trees? Rather…

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December 16, 2024 | Infographic

Model behavior: who influences health & wellness trends?

All consumers participate in health and wellness to some degree, but their specific attitudes and behaviors can vary widely. By segmenting consumers based…

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November 25, 2024 | Infographic

Elevating everyday

Premium used to carry notions of “fancy” and “foodie” — it was exclusive. And while Americans still turn to premium foods and beverages for special…

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November 11, 2024 | Infographic

Longevity: the new frontier of modern wellness

As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…

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October 21, 2024 | Infographic

More than indulgence: Inside sweet snack priorities

Maybe you’ve already broken open the Halloween candy bags like us, or you’re patiently waiting to snag a few leftovers after next week’s festivities.…

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October 07, 2024 | Infographic

Inflated food prices: A holiday hangup

Concern with rising food prices is more persistent and acutely experienced than with other goods and services — and that’s old news at this point.…

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