From hybrid grocery to the changing food shopping landscape, we profile recent insightful resources from FMI—The Food Industry Association (with research by The Hartman Group) plus a newly launching Hartman study, “Food Sourcing in America 2022


June 2022: FMI, with research by The Hartman Group, launches third report in a six-part series: “Navigating A Hybrid World.” FMI’s 2022 U.S. Grocery Shopper Trends series examines how food retail customers are shopping online, in-store, and both.

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FMI—The Food Industry Association has released its third report in a six-part U.S. Grocery Shopper Trends 2022 series conducted in partnership with The Hartman Group.

Titled “Navigating A Hybrid World,” the report finds that the expanding food retail marketplace has prompted new habits for shoppers who have embraced hybrid options and integrated them into their routines. As the research notes, in 2015, only 7% of shoppers reported ordering groceries online within the previous 30 days. By 2022, half of online food shoppers said they shop online every two weeks or more.

Navigating A Hybrid World and further information on FMI’s U.S. Grocery Shopper Trends 2022 series are available here.


May 2022: FMI, with research by The Hartman Group, launches second report in a six-part series “Shopping Trends 2022”: Consumers choose their own journey when purchasing groceries.

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FMI—The Food Industry Association has released the second in a six-part U.S. Grocery Shopper Trends series conducted in partnership with The Hartman Group. The series is designed to explore food shoppers’ journeys and monitors both long-term behaviors and short-term disruptions. Who shops, how is shopping understood, and how is it accomplished?

The FMI report, Shopping Trends 2022 is available here and provides a closer look at grocery shoppers’ changing habits and behaviors over the past few years and throughout the COVID-19 pandemic.

The report explores in detail shoppers’ weekly spend, primary store choice, and engagement with the emerging array of online and in-person grocery options.


April 2022: FMI, with research by The Hartman Group, launches first report, “Shopper Landscape,” as part of its 2022 U.S. Grocery Shopper Trends series: Shoppers weigh concerns about COVID-19, food prices and out-of-stocks

FMI—The Food Industsupermarket discount sign ry Association has released the first in a six-part 2022 U.S. Grocery Shopper Trends series conducted in partnership with The Hartman Group Inc. designed to explore food shoppers’ journeys and behaviors. Expanding on this signature annual report, the first analysis, “Shopper Landscape” focuses on the shopper landscape and finds Americans are balancing a mix of concerns, including their health and safety as it relates to COVID-19, higher food prices and out-of-stocks. Shopper Landscape is available here.

FMI’s U.S. Grocery Shopper Trends 2022 includes a series of six-monthly analyses to provide ongoing context for the food shopper’s journey. Each report will be posted online at FMI.org/GroceryTrends, and users can sign up to be notified when the next report is available.


June 2022: New Hartman Study

Food Sourcing in America 2022

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Building on 20 years of shopper research and insights, our newest study to launch examines how Americans shop for and procure foods and beverages today. From in-store to online grocery shopping to foodservice, Food Sourcing in America 2022 examines the impact of the pandemic (and adjustments made since) in terms of food sourcing as well as emerging consumer considerations due to inflation, supply chain disruptions, and global events. The Hartman Group’s Food Sourcing in America research series has tracked food shopping (and, more broadly, food sourcing) trends over the past two decades.

Food Sourcing in America 2022 will update relevant data sets surrounding food shopping and sourcing as well as explore external factors that are impacting consumers’ food shopping today.

The study will provide a comprehensive understanding of shopping behavior at the broad level of landscape and culture as well as at the level of channel and retailer, including:

  • Basic shopping behaviors and habits
  • Cultural context and shopping trip dynamics
  • Role of online and foodservice in the hybrid shopping environment
  • Channel engagement, perceptions, and performance
  • Product discovery in the hybrid world
  • Budget management while mitigating inflation

You can learn more about the Food Sourcing in America 2022 study by downloading the overview and order form here. Special pricing expires June 30, 2022.

Learn more about how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward. Contact: blaine@hartman-group.com

More information about Hartman Group's capabilities and services is available here.