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Food Sourcing in America 2022

Cultural drivers are constantly shifting in modern society, informing and shaping food lives, including how we shop. ​These cultural drivers include: who we are, where we live, what we do, how we connect, what we value. Modern food and beverage procurement occurs in a wide variety of ways both online and in person, and shoppers expect to move fluidly across shopping methods and channels.

The Hartman Group’s Food Sourcing in America research series has tracked food shopping (and, more broadly, food sourcing) trends over the past two decades. The last report in the series (completed in 2020) grappled with consumers’ adaptations to the rising COVID-19 pandemic and serves as a snapshot of shopping behavior in Summer 2020.

This newest report examines the pandemic’s residual impact, post-pandemic adjustments, and emerging considerations due to inflation, supply chain disruptions, and global events. As many events impact consumer behavior, shoppers now traverse a hybrid world of in-store and online grocery shopping, seek inspiration from an ever-growing range of sources, consider a plethora of direct-to-consumer and subscription models, and dip in and out of a changing foodservice landscape.

Grounded in primary quantitative and qualitative research, the 107-page report offers a comprehensive consumer-centered perspective on key topics, motivations, tensions and drivers associated with food shopping and food procurement, both today and in the future.

What’s Included?

  • General report (PowerPoint and PDF)
  • Executive summary
  • Demographic data tables (Excel)

Explore the Report:



Executive Summary

Chapter One:  Cultural/Social Context of Shopping

Chapter Two: Planning & Discovery

Chapter Three: Food Sourcing Dynamics

Chapter Four:  Channel Shifting

Chapter Five: Inflation Impacts

Chapter Six: The Future of Shopping — Implications & Recommendations

Chapter Seven: Channel & Retailer Scorecards (Channel and Retailer Profiles: Mass, Grocery, Drug, Dollar, Club, Discount, Natural/Specialty, Online/DTC)

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Published October 2022

Price: $15,000