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Food Sourcing in America 2022

Hartman Group Syndicated Research - Fielding July – September 2022

Building on 20 years of shopper research, we examine how Americans shop for and procure foods and beverages today. From in-store to online grocery shopping to restaurants, Hartman’s newest report examines the impact of the pandemic (and adjustments made to it) as well as emerging consumer considerations due to inflation, supply chain disruptions, and global events. 

The Hartman Group’s Food Sourcing in America research series has tracked food shopping (and, more broadly, food sourcing) trends over the past two decades. The last report in the series grappled with consumers’ adaptations to the rising COVID-19 pandemic and serves as a snapshot of shopping behavior in Summer 2020. This newest report examines the pandemic’s residual impact, post-pandemic adjustments, and emerging considerations due to inflation, supply chain disruptions, and global events.

As many events impact consumer behavior, shoppers now traverse a hybrid world of in-store and online grocery shopping, seek inspiration from an ever-growing range of sources, consider a plethora of direct-to-consumer and subscription models, and dip in and out of a changing foodservice landscape. Food Sourcing in America 2022 will serve as a guide map to know and understand shoppers’ aspirations, attitudes, and behaviors in this everchanging world.

Food Sourcing in America 2022 will update relevant data sets surrounding food shopping and sourcing, as well as explore external factors that are impacting consumers’ food shopping today.

The study will provide a comprehensive understanding of shopping behavior at the broad level of landscape and culture, as well as at the level of channel and retailer, including:

  • Basic shopping behaviors and habits (e.g., trips per week, number of visits in person/online, retailers per trip, etc.)
  • Cultural context and shopping trip dynamics – language, attitudes, planning, shopping strategies, and barriers
  • Role of online and foodservice in the hybrid shopping environment
  • Channel engagement, perceptions, and performance
  • Performance metrics for major food retailers
  • Product discovery in the hybrid world
  • Budget management while mitigating inflation
  • Demographic differences and similarities

Grounded in primary quantitative and qualitative research, the study will offer comprehensive consumer-centered perspective on key topics, motivations, tensions and drivers associated with food shopping and food procurement, both today and in the future.

Complete the form to view details about the Food Sourcing in America 2022 syndicated study, including methodology, areas of exploration, final deliverables, timeline, and pricing information.

Take advantage of special pricing before it expires June 30, 2022.

Contact: blaine@hartman-group.com

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Published September 2022

Price: $15,000