The Hartman Group’s Influential Insights Lead the Way
The factors that shape food and beverage culture and transform brands and products are always hot topics in the media. A few themes like emerging brands, online grocery, snacking, plant-based protein, mergers and acquisitions and clean label dominate today’s headlines and conversations. Just like the many companies that turn to us for help in solving complex problems, journalists come to us to parse data and insights for their stories on these current issues.
As a much-respected authority on consumers, culture and trends, our views are often quoted in the media, including national newspapers, industry trade magazines (both digital and print versions) and prestigious business and food and beverage association journals. We take great pride in the diversity of these mentions and even more so when companies cite one of our insights as an influential factor in helping move their business forward.
Here is a sampling of recent articles in which The Hartman Group lent its voice to important stories of the day.
Campbell Soup Co. completes $6.1B Snyder's-Lance acquisition (Philadelphia Business Journal)
More consumers are snacking; about 90 percent of them snack multiple times a day, and over 50 percent of U.S. eating occasions are snacks, according to 2016 and 2014 studies by Hartman Group. Despite disappointing quarters recently, Campbell's Global Biscuits and Snacks remained a bright spot in ...
According to a recent survey from The Hartman Group, 29% of consumers said they had shopped for groceries online in the past three months, while 86% said they had shopped a brick-and-mortar store during the past month. Shoppers like to visit stores for certain products and what retailers refer to as ...
Pan's Mushroom Jerky a growing Vancouver success story (The Columbian)
Melissa Abbott, an executive with The Hartman Group, a Seattle-based market research firm, said consumers are increasingly concerned about where their food originates. “In terms of why they want to be eating more plant-based protein, one of the biggest reasons is animal welfare. We see that on the rise, ...
Maddy and Maize brings flavor to growing popcorn scene (Minneapolis Star Tribune)
Popcorn is still everywhere, said Melissa Abbott, vice president for culinary insights for the Hartman Group, which studies food industry trends. Abbott added that popcorn caters to a consumer demand for less gluten, whole food ingredients and natural sourcing methods. “It's definitely a great time for ...”
Sustainability: The New Communications Imperative (MediaPost Communications)
U.S. Millennials, long recognized as the most sustainability-conscious generation, are growing even more sensitive to the issue, and a 2017 sustainability study by The Hartman Group found that the number of consumers across all segments who prioritize sustainability purchasing is up significantly.
Read more news articles featuring Hartman Group insights and perspectives and check out our press releases here: THG IN THE NEWS
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