Consumers know that businesses must focus on the bottom line, but this is not what ultimately makes a company responsible in their eyes. The Hartman Group’s Sustainability 2019: Beyond Business as Usual report finds that consumers continue to desire that companies balance quality and value with behaving responsibly toward workers, communities, and environment.
Hartman POV: Most consumers desire transparency around corporate sustainability efforts and will look at companies as a source for that information. There is a widely felt misalignment between how consumers conceive of corporate responsibility and the status quo’s focus on the bottom line. From consumers’ view, customers, the environment, future generations, communities, and employees should come first for a company to be truly responsible.
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