Food and beverage marketers have developed an array of iconography in the form of claims, certifications and seals on food and beverage product packaging as a quick-reference aid for consumers. They are intended to communicate to consumers the presence or absence of certain characteristics or about the type of ingredients of “what’s inside.” Here’s a look at some of the more common icons and the link between how familiar consumers are with them and their impact on purchasing. The most influential relate to organics, pesticides, animal welfare, fair trade and GMOs.


Report: Sustainability 2017

Summit: Food Culture Forecast 2018

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