FMI Shopper Landscape Report: Shoppers Weigh Concerns about COVID-19, Food Prices and Out-of-Stocks
FMI—The Food Industry Association has released the first in a six-part 2022 U.S. Grocery Shopper Trends series conducted in partnership with The Hartman Group, Inc. designed to explore food shoppers’ journeys and behaviors. Expanding on this signature annual report, the first analysis focuses on the shopper landscape and finds Americans are balancing a mix of concerns, including their health and safety as it relates to COVID-19, higher food prices and out-of-stocks.
The report finds that as of mid-February, 48% of shoppers report being extremely or very concerned with COVID-19, which is the lowest level of concern measured since the pandemic began but down only slightly from October 2021. At the same time, more than half of Americans cite their worries about rising food prices, and 45% are concerned about out-of-stocks. Consumers report their weekly grocery spending has gone up by 4% compared to early last year and the majority (72%) of those who have noted increased spending point to rising prices on specific items or brands as the cause of the increase.
FMI’s U.S. Grocery Shopper Trends 2022 includes a series of six-monthly analyses to provide ongoing context for the food shopper’s journey. Each report will be posted online at FMI.org/GroceryTrends, and users can sign up to be notified when the next report is available.
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