Our annual research in collaboration with FMI–The Food Industry Association is now live, exploring the evolving sentiment and expectations for grocery shopping in an increasingly omnichannel environment.  

While shoppers often believe they can get the same types of benefits from physical and digital options—such as selecting products, connecting with people, discovering new products and finding value—shoppers continue to see significant value in in-store shopping and are hesitant to give up its benefits. 

Learn more about shifting shopping habits in the latest research from FMI – The Food Industry Association and Hartman Group: U.S. Grocery Shopper Trends 2026: The Evolving Physical Store