Food or Beverage as a Remedy for Health Conditions
Over half of consumers are actively dealing with one or more chronic conditions in their households. Our Health + Wellness 2019: From Moderation to Mindfulness report finds that consumers are treating on average 3.5 conditions while preventing on average 6.1 conditions. Foods and beverages are key remedies for a variety of conditions, not just lifestyle conditions like weight and blood pressure.
Our Health + Wellness report finds that consumers use food to treat/prevent an average of 2.7 health conditions and use beverages to treat/prevent an average of 1.4 health conditions.
While a majority of consumers say they are proactive about their health and wellness and consider their diet to be healthy, anxiety is emblematic of our current times, reflecting a widespread sense that modern life tends to be overwhelming. Source: Health + Wellness 2019: From Moderation to Mindfulness report.