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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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COVID-19 and New Modern Convenience
Convenience is a key consideration for consumers when it comes to food and beverage choices, but what does convenience look like when a global pandemic…
Learn moreHartman Eating Occasions Compass: Powerful Database and Analytics Tool
Understanding consumer needs and behaviors through the lens of eating and drinking occasions can help uncover market opportunities. The Hartman Group’s…
Learn moreIt’s a Brave New World — Where Is Our Food-Obsessed Culture Headed?
Understanding the Why Behind Food Culture: Our Interview With Eve Turow-Paul, Author of the Newly Released Book “Hungry: Avocado Toast, Instagram Influencers, and…
Learn moreIn the Time of COVID-19, Shoppers Continue to Rely on Online Channels
Whether shoppers remain fearful of getting sick or have simply settled into online shopping, one-half say they shop online at least occasionally, and they…
Learn moreThe Big Shift in Consumer Behavior: Meeting the Challenges of Cooking in the Time of COVID-19
Since mid-March, as millions of Americans have hunkered down at home due to the coronavirus pandemic, Hartman research indicates that consumers have adapted…
Learn moreSustainability in Context: The Power of Purchase
Sustainability is shorthand for a complete moral system of cultural values, beliefs, and attitudes related to a sense of responsibility for the greater…
Learn moreHartman’s COVID-19’s Impact on Eating Report Highlights
Hartman’s COVID-19’s Impact on Eating Report Highlights
Learn moreValue in the Time of COVID-19: From the Old to the New Value Era
Prior to COVID-19, the most recent cataclysmic event that demanded a reexamination of value was the Great Recession (2007–2009). The Great Recession…
Learn moreHealthy, Ethical, Sustainable and Rooted in Folklore: Plant-Based Foods and Beverages Thrive During Pandemic
Living up to their energized disruption of established dairy and protein categories that built great momentum in 2019, plant-based foods, beverages and…
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