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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
The Big Shift to Cooking
Forced to shelter in place by COVID-19, Americans are spending significantly more time at home – and in their kitchens – than usual.When asked in April…
Learn moreHealth & Wellness: Reimagining Well-being Amid COVID-19
“Health & Wellness 2021: Reimagining Well-being Amid COVID-19” updates Hartman’s perspective on the American health and wellness landscape…
Learn moreNew Modern Convenience: Flexible
While accessibility is still a part of modern convenience, in the context of the pandemic and shifting needs, flexible convenience enables consumers to…
Learn moreTaking Control: Consumers Seek to Boost Resilience and Immunity for Better Health
Along with wide-ranging insights into how consumers approach the topic of functionality in relation to foods, beverages, supplements, and lifestyle, our…
Learn moreEating Occasions Dashboards 2020
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, “Eating Occasions Dashboards 2020 ” explores American trends…
Learn moreNew Modern Convenience: Engaging
"Quick" is still a part of "modern” convenience, but new ways of engaging with food and eating have become prevalent as consumers become more purpose-driven…
Learn moreFrom Eating to Grocery Shopping to Functional Foods: Navigating the New Normal — Essential Hartman Group Insights
Life is a little chaotic these days — maybe you’ve missed the wide range of insights we’ve worked on over the last six months about how consumers…
Learn moreNew Modern Convenience: Empowering
The pandemic is causing elements of “modern” convenience to take on new meaning and relevance in line with shifting needs: Whereas traditional convenience…
Learn moreFrom Restaurants to Browsing Grocery Stores and More: Things We Miss — and Our Changing Values
COVID-19 has caused a great deal of stress, anxiety, and disruption and, to boot, a lot of fatigue with a litany of tiresome chores and behaviors that…
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