Translating consumer behavior and food culture into strategic growth opportunities

Expertise

Driven by a passion for consumer culture, our food and beverage industry expertise is U.S.-centric with global reach.

Consumers

Uncover the “why” behind their words and actions

Occasions

Reveal disruptive insights on food and beverage consumption

Topics

Tap into foundational, trended topical research

Marketplace

Navigate shifts across product categories, retail and food service

Capabilities

Our team of experts will help you understand not only what consumers say and do, but how they feel.

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Insights

Thinking

November 11, 2024 | Infographic

Longevity: the new frontier of modern wellness

As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…

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October 23, 2024 | Webinar

Key insights from “Health Benefits 2024”

For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…

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October 21, 2024 | Infographic

More than indulgence: Inside sweet snack priorities

Maybe you’ve already broken open the Halloween candy bags like us, or you’re patiently waiting to snag a few leftovers after next week’s festivities.…

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October 14, 2024 | Article

Lessons from the luxury fruit market: Redefining premium

Luxury fruit may finally be cracking into the U.S. market. From Cherimoyas to Royal Riviera pears, a recent article in Modern Farmer credits America’s…

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October 01, 2024 | Article

New report published: “Health Benefits 2024”

“I always feel like I can be doing more. So, I'm always willing to try new things, and I am always looking for that next product that's really going…

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September 23, 2024 | Webinar

Ask the experts: What defines contemporary food quality?

In this virtual live discussion, Shelley Balanko and Melissa Abbott explored the evolving concept of premium in today’s market. Gone are the days when…

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September 09, 2024 | White Paper

Culture and Consumer Resilience: A Case for Empathy

Our culture is more complex and nuanced than ever, and it’s no wonder that business leaders go to great lengths to participate in culture while simultaneously…

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Products & services

Our flexible solutions are tailored to meet your research and strategy needs — no matter how complex.

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Recent reports

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Build a culturally-informed innovation pipeline with Ideas in Food 2025. This report unpacks 15 emerging concepts poised to become trends in the next 3-5…

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Today’s consumers are keenly aware of the links between diet and overall well-being. They are also increasingly interested in functional foods, beverages…

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Leveraging our proprietary Compass Eating & Drinking Occasions Database, this report distills nearly 15,000 U.S. adult eating and drinking occasions…

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