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Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Brand Landscape 2026: Trust and Value
Private brands have spent years closing the gap with national brands, reshaping both the competitive landscape and consumer expectations. "Brand Landscape…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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Ideas in Food 2022
Six Key Trends in Modern Food CultureThis special trend report examines six key trends in consumer culture through the lens of leading-edge food and beverage…
Learn moreTrends Spotlight: Sober Curious
This special report examines the evolving low/no-alcohol trend in consumer culture and the food and beverage market. It was researched and prepared by…
Learn moreRedefining Normal: Spring 2021 Eating Occasions
This special report explores the context, needs and behaviors associated with eating and drinking occasions. It was researched and prepared by Hartman’s…
Learn moreEating Occasions 2020
Leveraging 2020 data from Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, we analyzed the 8 key eating occasions across…
Learn moreCOVID-19’s Continued Impact on Eating – December 2020
Today, COVID-19 continues to play a role in how Americans eat, yet there is a strong desire to achieve normalcy. The occasion context, including where…
Learn moreCOVID-19’s Continued Impact on Eating – Fall 2020
As we first reported in COVID-19’s Impact on Eating in spring 2020, the basic rhythms of meals and snacks were virtually unaffected across dayparts (i.e., Americans…
Learn moreHappy Holidays? Consumer Optimism and Realism Collide in the Era of COVID-19
What are consumers thinking when it comes to celebrating the holidays during the pandemic? Consumers often approach the holidays with mixed emotions, and…
Learn moreCOVID-19 and New Modern Convenience
Convenience is a key consideration for consumers when it comes to food and beverage choices, but what does convenience look like when a global pandemic…
Learn moreCOVID-19’s Impact on Eating
Leveraging the Spring 2020 wave of our Compass Eating & Drinking Occasions survey, this report highlights how COVID-19 is impacting Americans’ eating…
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