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Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Brand Landscape 2026: Trust and Value
Private brands have spent years closing the gap with national brands, reshaping both the competitive landscape and consumer expectations. "Brand Landscape…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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Future of Supplements: Thoughts on a Changing Landscape
Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…
Learn moreThe Case for Cultural Demand Forecasting
How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…
Learn moreSocial Sacrifice: The changing ideals of American eating
The link between food and social connection is deeply tied to American history and has formed many of our cultural norms. However, our culture continues…
Learn moreUnseasonably early holidays: A winning brand strategy?
Limited-time offers (LTOs) have become ubiquitous in the food and beverage industry, especially around the holidays. But have you noticed that these festive…
Learn moreSigns, Codes & Trends: How semiotics can align your brand with culture
Consumers are increasingly influenced by (and influencing) the unpredictable currents of culture, politics, identity, economics and entertainment. To fully…
Learn moreFermenting the Future: The Growing Opportunity for Products Made with Precision Fermentation
We are on the cusp of a revolution in food production. The past several years have seen a rapid acceleration of innovation in food technology. New and…
Learn moreA New Landscape of Eating: 2022 Eating Occasions Report Highlights
Leveraging The Hartman Group’s proprietary Eating Occasions Compass Database, this special report highlights findings from A New Landscape of Eating:…
Learn moreClosing the Gap in Sustainability
Closing the Gap in Sustainability builds on over 25 years of Hartman Group research and strategic analysis relating to how consumers frame sustainable…
Learn moreShifting Food Habits & Routines: 2021 Eating Occasions
This free special report explores the context, needs and behaviors associated with eating and drinking occasions. Utilizing Hartman Group’s proprietary…
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