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Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Value in an Environment of Uncertainty
While the staggering inflation of 2021-2022 has slowed, food prices remain high. The impacts of global trade tariffs are looming. And feelings of uncertainty…
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Model behavior: who influences health & wellness trends?
All consumers participate in health and wellness to some degree, but their specific attitudes and behaviors can vary widely. By segmenting consumers based…
Learn moreElevating everyday
Premium used to carry notions of “fancy” and “foodie” — it was exclusive. And while Americans still turn to premium foods and beverages for special…
Learn moreLongevity: the new frontier of modern wellness
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Learn moreMore than indulgence: Inside sweet snack priorities
Maybe you’ve already broken open the Halloween candy bags like us, or you’re patiently waiting to snag a few leftovers after next week’s festivities.…
Learn moreInflated food prices: A holiday hangup
Concern with rising food prices is more persistent and acutely experienced than with other goods and services — and that’s old news at this point.…
Learn moreThe beauty benefit: more than skin-deep
Healthy skin, nails and hair are no longer seen as mere vanity metrics: they’re visible indicators of internal health. In fact, our latest research finds…
Learn moreInside the organic halo
As the organic movement has evolved, the USDA Organic certification has become a halo for safe, wholesome and responsibly produced food. However, consumers'…
Learn moreInsights under the hood
There’s no substitute for going straight to the source for insights, which is why engaging directly with consumers has always been the hallmark of…
Learn moreHealth benefits: Seeking energy, immunity and beyond
Our new report, Health Benefits 2024, will build on over 20 years of health and wellness insights to provide a fresh perspective on consumer attitudes, priorities…
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