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Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity
Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow.
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
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Reports That Go Hand in Hand
It’s one of the best things about The Hartman Group’s signature syndicated reports: you can’t have one without another. Each report is packed with…
Learn moreHow Many Consumers Buy Plant-Based Milk Alternatives?
Plant-based milks have turned “milk” into a personalized beverage rather than one shared within the household. Consumers often rotate among plant-based…
Learn moreOrganic Private Label Brands
Consumers value organic and natural private label brands for their broad availability, quality associations, and lower price points. Buy report: Organic…
Learn moreHow Disruptive Has the COVID-19 Outbreak Been to Consumers’ Lives?
American consumers express a high degree of concern about the ongoing novel coronavirus pandemic. To assess the impact of COVID-19 on U.S. grocery shopper…
Learn moreHow America Eats … Breakfast!
Eating occasions emerge from the way consumers live and are what give meaning and context to the way they shop. Here’s a snapshot of who is present at…
Learn moreThe Meaning of Sustainability: A Brief Timeline of Consumers’ Evolving Understanding of the Term
Almost 80 percent of consumers are familiar with the term “sustainability.” But how do consumers understand sustainability as a cultural value versus…
Learn moreHealthy Living Today: Exercise as a Mental Health Remedy
Consumers view exercise as critical to managing mental health and mood — a major change from the past, when it was mainly about physical health. In previous…
Learn moreInfluences of Cultural Background on Purchasing Behaviors
Consumers of color believe that their cultural background has a larger influence on their shopping patterns than White consumers do. For White Americans, who…
Learn moreSustainability Today: Moral Imperative, Cultural Value and Defining Concern for Today’s Consumer
Engaging with sustainability as a complete moral system — rather than a series of certifications or checkboxes — has important implications for consumer…
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