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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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COVID-19: Systems Under Stress. Shifts in Consumer Awareness and Adaptation in Response to the Challenges of the Pandemic
COVID-19’s disruptive impacts on communities, households, and individuals have triggered deeper examination of personal and collective approaches to…
Learn moreOrganic and Beyond: Consumers Seeking Local
Consumers continue to idealize eating locally. “Local” speaks to a number of things consumers value of which literal distance (being “close by”)…
Learn moreShopper Insights: Preferred Placement of Organic/Natural Products in Supermarket Grocery Aisles
About half of consumers prefer seeing organic and natural products placed within the same aisle as their conventional counterparts, but in a separate section.
Learn moreFood or Beverage as a Remedy for Health Conditions
Over half of consumers are actively dealing with one or more chronic conditions in their households. Our Health + Wellness 2019: From Moderation to Mindfulness…
Learn moreSustainability Today: Employee Welfare
Consumers know that businesses must focus on the bottom line, but this is not what ultimately makes a company responsible in their eyes. The Hartman Group’s…
Learn moreHow We Understand Diversity in America
How we understand diversity in the U.S. has evolved due to both changing patterns of immigration and changing definitions of race and ethnicity. Race, ethnicity, and…
Learn moreWhat New Cooking Habits Have Americans Developed During COVID-19?
In the nationwide response to the COVID-19 health crisis, lives and lifestyles have been dramatically altered as consumers faced the realities of the moment…
Learn moreOrganic Today: Trust in the USDA Organic Seal
Seals and certifications act as shortcuts for consumers to increase their confidence in purchases without needing to search as much for outside information…
Learn moreSustainability in Everyday Life: Plastic and Packaging Waste
Consumers are keen to better align their actions with their aspirations — particularly in areas related to impacts from their consumption of material…
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