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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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How America Eats … Breakfast!
Eating occasions emerge from the way consumers live and are what give meaning and context to the way they shop. Here’s a snapshot of who is present at…
Learn moreThe Meaning of Sustainability: A Brief Timeline of Consumers’ Evolving Understanding of the Term
Almost 80 percent of consumers are familiar with the term “sustainability.” But how do consumers understand sustainability as a cultural value versus…
Learn moreHealthy Living Today: Exercise as a Mental Health Remedy
Consumers view exercise as critical to managing mental health and mood — a major change from the past, when it was mainly about physical health. In previous…
Learn moreInfluences of Cultural Background on Purchasing Behaviors
Consumers of color believe that their cultural background has a larger influence on their shopping patterns than White consumers do. For White Americans, who…
Learn moreSustainability Today: Moral Imperative, Cultural Value and Defining Concern for Today’s Consumer
Engaging with sustainability as a complete moral system — rather than a series of certifications or checkboxes — has important implications for consumer…
Learn moreWhat’s Beyond Organic? Core Consumers Show the Way
Major media outlets have been covering the rise in cultural interest in regenerative agriculture, documenting increasing activity among Big Food corporations…
Learn moreThe Halo Around the Plant-Based Term Is Rooted in Four Key Motivations That Guide Consumer Eating Choices
What do consumers see in the plant-based trend today and what are some of the ways we see this halo manifesting throughout the food and wellness industries?…
Learn moreHow America Eats: Maintaining Connections to One’s Cultural Background
Food brings people together and builds connections backward and forward across space and time. The flavors, smells, and sounds of food and its preparation…
Learn moreConscientious Consumption: Considering Sustainability in Food & Beverage Shopping
Most consumers report increasing or maintaining their purchases of sustainable products in the past year. Still, consumers often find themselves weighing…
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