Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Claims and Cues 2026: Category Attribute Playbook
Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Latest content
184 results found
Organic Today: Trust in the USDA Organic Seal
Seals and certifications act as shortcuts for consumers to increase their confidence in purchases without needing to search as much for outside information…
Learn moreSustainability in Everyday Life: Plastic and Packaging Waste
Consumers are keen to better align their actions with their aspirations — particularly in areas related to impacts from their consumption of material…
Learn moreSpotlight on Recent Immigrants: Influences of Cultural Background on Cooking and Eating
Currently, 1 in 4 U.S. residents is either a 1st- or 2nd-generation immigrant; that is, either born elsewhere or with at least one parent born elsewhere.…
Learn moreA Timeline of Organic Usage: 2000 to 2020
Since 1996, The Hartman Group has been at the leading edge of tracking the evolution of U.S. consumers through their ever-expanding exploration of organic…
Learn moreTapping Into Personalized Nutrition: Consumer Demand for Protein-Fortified Beverages
Food and beverages have been the traditional avenues through which consumers have approached daily healthy living. Consumer priorities in food and beverages…
Learn moreReports That Go Hand in Hand
It’s one of the best things about The Hartman Group’s signature syndicated reports: you can’t have one without another. Each report is packed with…
Learn moreHow Many Consumers Buy Plant-Based Milk Alternatives?
Plant-based milks have turned “milk” into a personalized beverage rather than one shared within the household. Consumers often rotate among plant-based…
Learn moreOrganic Private Label Brands
Consumers value organic and natural private label brands for their broad availability, quality associations, and lower price points. Buy report: Organic…
Learn moreHow Disruptive Has the COVID-19 Outbreak Been to Consumers’ Lives?
American consumers express a high degree of concern about the ongoing novel coronavirus pandemic. To assess the impact of COVID-19 on U.S. grocery shopper…
Learn more