Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity
Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow.
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
179 results found
COVID-19’s Continued Impact on Eating: Seven Takeaways from New Report
The Hartman Group’s COVID-19’s Continued Impact on Eating report picks up where an earlier analysis left off and highlights how eating and drinking…
Learn moreCOVID-19: Top Adjustments Made to How We Shop for Food
84% of U.S. adult shoppers say they’ve adjusted how they shop for food due to COVID-19: our Food Sourcing in America July/August 2020 report finds that…
Learn moreCelebrating Thanksgiving During COVID-19: Highlights From Most Recent FMI U.S. Grocery Shopper Trends COVID-19 Tracker Report
Thanksgiving will be a little different this year: As found in FMI’s ninth U.S. Grocery Shopper Trends COVID-19 Tracker (research conducted by The Hartman…
Learn moreGen Z Adults: Normal Aspirations, Extraordinary Context
Young adults have long loved to eat out in restaurants – and Gen Z today are returning to this normal. Compared to spring 2020 (the early days of the…
Learn moreThe Big Shift to Cooking
Forced to shelter in place by COVID-19, Americans are spending significantly more time at home – and in their kitchens – than usual.When asked in April…
Learn moreNew Modern Convenience: Flexible
While accessibility is still a part of modern convenience, in the context of the pandemic and shifting needs, flexible convenience enables consumers to…
Learn moreNew Modern Convenience: Engaging
"Quick" is still a part of "modern” convenience, but new ways of engaging with food and eating have become prevalent as consumers become more purpose-driven…
Learn moreNew Modern Convenience: Empowering
The pandemic is causing elements of “modern” convenience to take on new meaning and relevance in line with shifting needs: Whereas traditional convenience…
Learn moreThe Meaning of Convenience: Then & Now
Today, the call for convenience has never been louder. Convenience not for the sake of convenience but as something in service of other food and lifestyle…
Learn more