Today, we are witnessing the emergence of a universe of cognitive bene­fits that span life stages with corresponding interest among consumers. Traditionally, they were a focus for aging consumers as they confronted changes in cognitive function. 
In recent years, younger generations have embraced cognitive health solutions and are now more likely than older consumers to be actively managing cognitive function.
Their desire for mental clarity and focus is connected to the fragmented rhythms of life today and their mental and emotional health.
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