surfing the net while eating Why are snacks such a big part of our daily lives (51% of all eating and drinking occasions)? Since when did it become accepted practice for people to bring an energy bar to work and then refer to it as a "snack" as they eat it instead of lunch? Who would have thought that a vitamin-packed fruit smoothie would be considered an adequate replacement for a midday meal? And why are so many people eating alone (38% of all eating occasions)? Did you know that, on any given day, 8% of non-restaurant eating occasions takes place within an hour of purchasing the food and/or beverage purchased?

It's one thing to suggest that snacking and eating-alone occasions are on the rise, or that convenience is a significant factor in other eating occasions, but what these profound changes in America's eating behaviors and practices mean for your categories, products, and business, is best understood at the level of occasions.

The Hartman Group's America's Changing Eating Habits syndicated research report provides fresh, new data and insights to help you understand shifts in food culture and the consumer behaviors in snacking, eating alone, and convenience.

More than just numbers, America's Changing Eating Habits delivers the all-important "why" behind the food and beverage consumption behavior for these eating occasions. It applies The Hartman Group's signature brand of analysis, qualitative ethnographies, and cultural layering to quantitative online survey and data mining of the Hartman Eating Occasions Compass database to provide the most comprehensive, holistic look deep inside the occasions having a profound impact on the foods and beverages industry.

For overview on Modern Eating: Cultural Roots, Daily Behaviors report »