Thinking

Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.

The HartBeat newsletter

Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.

Subscribe

Featured content

GLP-1s: Seizing Opportunity in a New CPG Landscape

The food industry's silver bullet for highly profitable, craveable foods is being met with a competing silver bullet for resisting them. As GLP1 adoption…

The impact of GLP-1s in an era of disruption

We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…

Live Q&A: Inside the Digital Food Culture Gap

This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…

Latest content

February 18, 2026 | White Paper

The impact of GLP-1s in an era of disruption

We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…

Learn more
February 09, 2026 | Article

Early insights from the field: Perceptions of food & beverage claims in 2026

We’re in the thick of fieldwork for our Q1 syndicated report, Claims and Cues 2026: Category Attribute Playbook, and one thing is already clear: consumers…

Learn more
February 02, 2026 | Infographic

Consumer map of digital influence

In an increasingly digital food shopping landscape, consumers navigate a complex ecosystem of influence winding through multiple platforms. As a result, the…

Learn more
January 30, 2026 | Webinar

Live Q&A: Inside the Digital Food Culture Gap

This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…

Learn more
January 19, 2026 | Infographic

Fiber: The next trend in nutrient maxxing?

Protein has dominated food and beverage innovation in recent years—but no nutrient owns the spotlight forever.  Curious how health-related…

Learn more
January 12, 2026 | Article

Automation vs. agency: How AI is shaping food tech

Will AI-assisted food culture produce the next generation of home cooking savants—or quietly erode the human touch and personal traditions that make…

Learn more
January 09, 2026 | Report

Food and Technology 2026: The Digital Food Culture Gap

Digital food culture is accelerating—and so are the tensions shaping consumer trust, aspiration and action. “Food and Technology 2026” delivers a…

Learn more
January 05, 2026 | Infographic

From pairings to the unexpected: What’s driving flavor innovation

Today’s boundary-pushing food and beverage flavors reflect a dynamic history of cultural exchange, access to global ingredients, advances in food science…

Learn more
December 15, 2025 | Article

New rules of relevance: How category attributes shape consumer choice

For decades, food and beverage brands have chased the next big claim—heart healthy, fair trade and pasture-raised have all had their time in the sun.…

Learn more
Show