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Claims and cues 2026: Category attribute playbook

Claims and cues 2026: Category attribute playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…

Gather around: Inside the growth potential of social eating occasions

Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…

Behind the scenes of "Sustainability 2025: Do Consumers Care?"

Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…

Latest content

November 17, 2025 | Infographic

Freshness and Purity: What Consumers Prioritize in Food & Beverage

Our upcoming research, Claims and cues 2026, will explore the signals and attributes consumers value most at the moment of purchase, equipping brands, retailers…

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November 10, 2025 | White Paper

Gather around: Inside the growth potential of social eating occasions

Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…

Learn more
November 03, 2025 | Article

Insights and Trends for Shaping Tomorrow’s Food & Beverage Landscape (And how our quarterly reports help you stay ahead)

Every quarter, our syndicated research series dives deep into the fast-evolving world of food and beverage—tracking the values, motivations, and behaviors…

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October 23, 2025 | Webinar

Behind the scenes of "Sustainability 2025: Do Consumers Care?"

Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…

Learn more
October 20, 2025 | Article

The Consumers of Tomorrow: Gen Z’s Social, Sustainable Approach to Food

The food and beverage landscape is evolving quickly, and the next generation of consumers is already reshaping how we eat. Gen Z—those born roughly between…

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October 13, 2025 | Report

Ideas in Food 2026

Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…

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October 10, 2025 | Infographic

Protein, America’s hero nutrient, is evolving to be more about quality and less about quantity

Wondering about the future of protein or perhaps pondering the wisdom of mashups? Ideas in Food 2026 makes sense of emerging indicators of trends by explaining…

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October 06, 2025 | Article

Texas sued for banning cultivated meat

The adoption of cultivated meat in US food culture has hit another snag. On September 1, 2025, a new Texas state law went into effect banning the sale…

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September 29, 2025 | Report

Sustainability 2025: Do Consumers Care?

As sustainability evolves from a buzzword into a cultural expectation of care, this report explores what consumers truly value, why these priorities matter…

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