Today, consumers’ focus on fresh, less processed foods means that many find their own beliefs at odds with those of traditional authorities. This is particularly true of governmental guidelines, which many view as conservative, slow to change, and likely even compromised by industry. Despite “MyPlate” replacing the original USDA food pyramid, the principles of the food pyramid are what consumers often think of as representing traditional “mainstream” advice. In response, consumers are building their own customizable food pyramids. From our own health and wellness research, here’s what this looks like.


Report: Health + Wellness 2017

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