Chances are, within the past 24 hours, we’ve all had a snack. Snacking is now so entwined with our food and beverage culture and has become so essential to daily eating for most Americans that it now accounts for 50% of all eatings. Our consumer research finds that a confluence of several cultural shifts has led to the prominence of snacking. Here are some key facts about how often we snack and factors for why we snack.  
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