Examining consumer pantries from an ethnographic perspective complements analytic segmentations and sheds light on a very large and growing market that coalesces under the umbrella term “sustainable products.” To underscore demand in the marketplace, we find that more than a quarter of consumers (26 percent) claim that environmental and social concerns always or usually always impact much of their purchasing. Here’s a look at consumers’ views, from the Core to the Periphery, of the impact of sustainability on food and shopping routines.


Report: Sustainability 2017

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