Plan, Purchase, Prepare Meals: Where Do Meal Kits Fit In?
Traditions or assumptions about mealtimes no longer hold true. Planning what to eat and cooking have changed dramatically in the past few decades as American food culture has shifted to prioritize, on the one hand, greater customization to personal tastes and needs — especially through healthier, fresher, less processed food — and on the other hand, our continuing and undiminished desire for convenience, variety and good value. The consequence has been a disruption of the mealtime ritual and of cooking in general. The Hartman Group’s report, Transformation of the American Meal, reveals how meal kits help or hinder consumers in overcoming their mealtime challenges and meeting their goals. Here’s a sampling of our insights into cooking behaviors and where meal kits fit in.