Along with fiber and healthy fats, consumers look to protein and its associated nutrient density to help them feel full — with a sense of sustained energy — throughout the day. Perceptions of protein in our culture are changing — it’s not just “the more protein the better” any more. New protein sources are likely to become increasingly important as more consumers make a conscious decision to eat less meat. Public views on protein consumption are shifting to include a focus on plant-based proteins, food quality and smaller portions.
Report: Health + Wellness 2017