Transparency is a big, complex issue. It is the one word that captures the swelling chorus of consumer demands in the sustainability marketplace. Today’s consumers want to make better purchase decisions, and to do this they want to be better informed. They want to know “what’s inside” before they buy. And what they want to know extends well beyond product and packaging characteristics. According to The Hartman Group’s Sustainability 2017 report, 69 percent of consumers want more information about a company’s personal, social, economic and environmental practices.
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