Online Grocery Shopping: The Fresh Factor
Online shopping has been growing steadily since 2012, yet so far, online grocery shopping seems to be an addition rather than a replacement. In fact, past-30-days online shoppers actually shopped in person at more grocery retailers than other shoppers. Online shoppers may simply be more engaged grocery shoppers or they may still prefer to shop for fresh products in person.
Resources:
Report: Food Shopping in America 2017
Summit: Food Culture Forecast 2018