Consumers increasingly want to learn about the sustainable nature of the products they purchase and the sustainable practices that companies are adopting: they increasingly read package labels on the products they purchase and turn to the Internet for more in-depth information. Shoppers also appreciate the efforts retailers make to communicate their stance on sustainability issues in terms of both their own internal policies and pertinent details about the products they choose to carry. Consumers expect a company to openly share its practices with the public. They most want to hear about: what is in the products they buy, where and how products are manufactured and what a company does to assure the welfare of its workers as well as the animals used in its products.