Recent reports from the NACS/Coca-Cola Retailing Research Council have examined the changing face of the convenience retail industry. With that in mind, the most recent council embarked on a study to better understand the evolving need states of the c-store shopper.

 

The report, Embracing Modern Convenience: Responding to Shopper Needs, is based on extensive shopper interviews and surveys conducted by The Hartman Group. It offers a glimpse into the changing cooking, shopping and eating habits of c-store shoppers and even the changing nature of convenience itself. As always, the report doesn’t lay out one specific path for companies to follow but is intended to catalyze discussion inside c-store companies. The findings of this study should help convenience retailers better understand changing shopper patterns in order to gain relevance in the lives of those shoppers.