Consumer awareness of the sustainability challenges of modern agriculture is spreading, spurring them to consider alternatives. Regenerative agriculture is of growing interest to consumers, particularly when it is framed in terms of bigger-picture advantages like slowing climate change and improving soil health and fertility.
While less aware of the detailed practices involved with regenerative agriculture consumers tend to view the term in a positive light and see it as an agricultural method that goes beyond current organic standards in terms of sustainability and as a proactive approach to restoring and rebuilding the soil. Hartman research finds that:
  • 57% of consumers are aware of regenerative agriculture (up 10 percentage points from 2019)
  • 75% of consumers are aware of soil health as an environmental concern (up 13 percentage points from 2019)
How will trends like regenerative agriculture influence a changing organic marketplace? 
For over 20 years, The Hartman Group has been charting the consumer-driven organic and natural marketplace – find out where the market is going next in our upcoming syndicated study, Organic and Natural 2022.
Source: Sustainability 2021: Environment and Society in Focus report, The Hartman Group, Inc.
More about the new Organic study:  Grounded in quantitative and qualitative primary research, Organic & Natural 2022 offers a comprehensive consumer-centered perspective on the key topics, motivations, tensions, and drivers associated with the organic and natural marketplace both today and in the future. 
Download the Organic and Natural 2022 overview here.
Learn more about how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward in these uncertain times. Contact:
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