Today’s households are eating in increasingly personalized ways as they pursue individual aspirations for eating well, challenging the food shopping experience. This infographic, based on findings in 2019 U.S. Grocery Shopper Trends, a report by the Food Marketing Institute (FMI) and prepared by The Hartman Group, illustrates why retailers should be cautious and sensitive to what drives consumers to personalize eating, concerns they have about going too far and what kinds of relationships they’re willing to engage in with stores to achieve their shopping and eating aspirations.