Millennials’ Beverage Habits & Aspirations
Beverages play an outsize role in Millennials’ lives, ranging from occasions orienting to indulgence, discovery and health and wellness to ones focusing on convenient satiety. Millennials have a broad range of beverage aspirations. The desire to drink more water and drink less soda and less sugar are linked to their health and wellness goals. From The Hartman Group’s Modern Beverage Culture 2018 report, here’s a snapshot of Millennials’ needs, desires and behaviors surrounding beverages.
About Modern Beverage Culture 2018 report: MBC 18
Learn more about the Health + Wellness 2019 report: H+W 2019