Since 1996, The Hartman Group has documented the evolving organic and natural marketplace through the food culture lens. Over time, we have witnessed an intensification in consumer investment in organic and natural foods, the result of a momentum in both consumer and industry engagement. As the lines between natural and conventional continue to blur, new distinctions are emerging at a rapid pace. From our research, here’s how consumers’ shopping behaviors have changed on several types of of products in the organic and natural space that consumers say they are buying more of compared to the previous year.
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