Marketers grapple with the questions of how to anticipate trends and then which ones to capitalize on and how to accomplish that. In a marketplace as dynamic and fluid as today’s, it is only natural to be interested in the future. Interest in knowing what lies ahead drives a thirst for trends. Trends are an indication that consumer culture is changing and evolving. By understanding the motivations underlying these trends, we can convert that knowledge into business opportunities. Because of The Hartman Group’s cultural approach to research, we’re often ahead of trends. Here are three trends with cultural relevance and marketplace significance today.

Resource: Hartman Trend iD

Innovation that takes consumer-need spaces and cultural context into account allows one to go to market with greater confidence. Learn how we can help you create marketplace advantage from relevant trends. Contact: shelley@hartman-group.com