While consumers’ interest in obtaining their nutritional needs from “real foods and beverages” is on the rise, supplements continue to have their place in the world of health and wellness. As widespread as supplement and vitamin usage is, Millennials have not yet adopted supplements to the same degree as older consumers. Many consumers who do take supplements are choosing specialized ones that might be able to help with specific issues, such as digestion, heart health, energy or skin care.

Reports:

Foodways of the Younger Generations – Millennials and Gen Z 2016

Health & Wellness 2015

Click to view full infographic