Call it by any name — specialty, fancy, gourmet or premium — today’s concept of quality is being redefined by the consumer. For this reason, premium is the premier growth driver in food retail and food service. Its connotations are aligned with consumers’ perceptions of higher quality. Here’s our framework for understanding what’s driving interest in premium — and the opportunity space it represents.

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Article:  The Premium Growth Factor: Signs of a Larger Cultural Change

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