The Hartman Group’s World of Health + Wellness segments consumers by their level of engagement with health and wellness. The World Model encompasses all consumers, with the Core representing the most engaged and the Periphery the least. Most consumers share basic ideas about what H+W means and looks like in their daily lives as well as generally similar aspirations and goals. Differences in engagement lie in consumers’ depth and breadth of knowledge and how actively and consistently they take action toward their goals.
Click to view full infographic