With more channels and retailers available, more products to consider, and more members of the household participating, grocery shopping has become much more than a simple chore, if it ever really was. Shoppers develop complicated shopping routines in the name of procuring the right foods at the best value. Two retailers who check off the boxes for many of today’s shoppers’ desires and needs are Aldi and Trader Joe’s. Here’s a look, from the consumer’s point of view, at how the two retailers stack up against each other.

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Report: Food Shopping in America 2017

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