Snacking is now so entwined in our food and beverage culture that makes up fully half of all eating occasions and most of us snack sometime throughout the course of an average day. Snacking behavior is one of the most profound changes occurring in America’s consumers’ eating and drinking behaviors.
Consumers eat around their schedules rather than scheduling around mealtimes. While dinner remains an important social meal occasion, breakfast and lunch occasions are routinely “snackified.” For the most comprehensive research into snacking and eating and drinking behaviors, check out these two reports:
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