The modern era of snackified eating has fully emerged. With 91 percent of consumers snacking multiple times throughout the day, snacking is essential to daily eating for most Americans now and accounts for 50 percent of all eatings. The Hartman Group’s The Future of Snacking 2016 syndicated research report distills a plethora of qualitative ethnographic and quantitative survey data on consumer snacking attitudes and behaviors into concise implications for food and beverage retailers, manufacturers and brands.

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