Throughout our years as social scientists, we have noticed an insight into cultural and national identity that applies to ALL people who live in America - regardless of background: Americans cannot, nor should they, be defined by a single lens. Globalization, modern Americana, and tradition all play a role in creating personal identity, lifestyles, and interactions in any given context. Taken together, they create a multi-cultural consumer.

The Hartman Group's The Multi-Cultural Latino Consumer report provides timely new data, insights and perspectives on one of the most influential segments of the consumer-driven marketplace. This report delivers the critical understanding to help companies think differently and plan strategically to more effectively connect with Latino consumers and, as a result, capture new market opportunities.