Stereotypes have not been an accurate portrayal of the real Millennial generation of consumers—especially as reflected by their eating and drinking attitudes and behaviors. As this generation continues to transition from the parental home to the college dorm and eventually on to their own home, each life-stage shift has an influence on their food preferences, their perceptions about health, how they grocery shop, approaches to cooking, good and bad snacking habits, and their food service choices.
Go in-depth to learn more about Millennials behaviors: Foodways of the Younger Generations report
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