The cultural context of shopping connects directly to the routines of everyday life. Common household tasks have significant implications for what consumers buy, where they shop. Knowing how shopping fits into the daily routine of consumers is key to understanding shopping behavior. The Hartman Group’s integrated research approach to tracking how Americans shop for food and beverage has allowed us to identify five general beliefs about shopping behavior that fail to get beyond mere conjecture. Here we present our perspectives on five of the more common myths about food shopping in America today.

Resources:

Report: Food Shopping in America 2017

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