Consumers’ Concerns About GMOs
Today’s consumers are becoming more curious and cautious about the foods and beverages they purchase for themselves and their families. This growing concern for what goes into their bodies prior to purchase is fueling the consumer’s desire to learn more about food manufacturers’ production practices. Nowhere is this anxiety over where their food was grown or how it is handled played out more than in the debate over genetically modified organisms (GMOs).
While narratives of discomfort around GMOs continue to dominate, The Hartman Group’s Organic & Natural 2016 report provides the most comprehensive consumer research into the many factors at play that affect trial, adoption and continued usage of organic and natural fresh and packaged product categories.