Today’s retailers have become increasingly sophisticated with their private brand offerings to the point that many consumers simply consider them on par with — if not better than — many iconic national brands. Because private brands have more flexibility in the innovation department, they have seized the opportunity to jump ahead of national brands in critical areas such as ingredients, flavors, preparations and even packaging. Here’s a look at the role private brands play in grocery shopping and purchase decisions.  

Reports:

 Foodways of the Younger Generations 2016: Millennials and Gen Z

Organic & Natural 2016

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