With intense emphasis on low prices and high shopper satisfaction, Aldi is shaking up the food retailing landscape long dominated by Walmart and Kroger. What makes Aldi such a formidable foe? Aldi leads other channels — and retailers — in shopper satisfaction, in large part because it excels on value, which means more than low prices. Aldi shoppers love it for the combination of low prices, high quality, and good assortment.
For more channel and retailer dashboards, get the report: Food Shopping in America 2017
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