Modern Beverage Culture in America
What is beverage culture? Beverage culture includes shared beliefs and behaviors around drinking, including beliefs around what is appropriate to drink, when, how, and with whom. This culture is the backdrop against which individuals define and express what beverages and drinking mean to them. Beverage culture matters because it defines what choices an individual can make. American beverage culture is characterized by the primacy of individual choice and convenience.
Report: Modern Beverage Culture 2018