Cannabis Culture Timeline: Why Cannabis? Why Now?
In the 1990s, the rise of medical marijuana shifted the conversation around cannabis away from its counterculture, psychedelic associations and situated it within a medical framework. At the same time, the natural food movement and holistic wellness culture led more consumers to search for alternatives to pharmaceuticals and to see their indulgences (including “vices”) in a new light — as essential parts of health and wellness.
Report: Health + Wellness 2019